This video was directed by Christopher Parsons, a famed photography who has toured with Kendrick Lamar and has shot for Nike, Under Armour, and more. After seeing Jack Cannon's work on Mayns' Music Videos, Khushi, a music artist who is signed with Warner Music Group, requested Jack to design for his experimental music video -- Hotter Than Your Instincts.
 
 
THE DESIGN
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The video was shot at a dance studio in East Los Angeles on November 16th, 2020. Since its release, the video has reached a global audience of over five million. The video has been posted on the Instagrams of James Blake (517k Followers), Jameela Jamil (3.4m Followers), and more. 
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Jack was contacted by Khushi and Parsons one week before the video shoot was scheduled. It was requested that Jack create a design that would be 'paint like' on the dancer. Jack knew that he wanted to use moving gobos and animation wheels to accomplish this. To find the right shapes, Jack spent hours within pre-visualization testing the gobos of different fixtures on a humanoid model. He landed upon using the GLP Impression S350 Spot, which has the gobos seen on the right. To aide the S350, Jack incorporated four versatile GLP FR1s, one ETC Source Four Lustr LED, and one Generic Par Can. The pre-visualization shots on the right show the design intent.  
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THE SHOOT
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For the twenty-second time in Jacks' career, the fire department decided to stop by the show. The haze used to amplify the lighting caused an occupant of the building next door to pull the fire alarm. Due to this, we had to shut down our use of haze halfway through the shoot. To compensate for the lack of haze, the creative team used a sourced black curtain to project lighting effects onto. 
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Credits
Equipment provided by:
VoltLites, Cann Light Productions, and Preston Productions

Lighting Designer/Programmer: Jack Cannon
Director of Photography: Christopher Parsons
Concept: Jameela Jamil
Steadicam: Nick Almanza
1st AC: Brian Chow
Editor: Matt Miller
Hair + Makeup: Monica Martin